VP, Digital Marketing (1975) in Coppell, TX at Mr. Cooper

Date Posted: 7/16/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Coppell, TX
  • Job Type:
    Other
  • Experience:
    Not Specified
  • Date Posted:
    7/16/2018

Job Description



Ready to be a Cooper too? This might just be right up your alley!



Mr. Cooper is looking for a Vice President, Digital Marketing to join our Marketing Team

The ideal candidate will have an immediate connection to our core values:  Challengers of Convention, Cheerleaders for our Team and Champions for our Customers

This candidate will be extremely flexible and enjoy a “high-change” environment where priorities shift from day to day.  Must be a “doer” with a strong work ethic and commitment to driving revenue growth and shareholder value. 

The Vice President, Digital Marketing is accountable for the strategic leadership and growth of Mr. Coopers online presence and serves as the strategic leader over multiple digital functions. The Vice President leads or serves on teams spanning content, channel strategy, sites social, SEO/SEM, CRM, partnerships and digital analytics. He/she partners with other channels owners, website teams, brand and other marketing team members. Heshe directs outside agencies/contractors to plan and execute Mr. Coopers digital vision, strategy and presence annually. The candidate has demonstrated experience driving digital campaigns with paid media budgets.

This role requires a visionary thought leader who still has the desire to roll-up tehir sleeves and “do the work” necessary to become create best-in-class people-first digital marketing. He/she understands trends in marketing and digital to envision, develop and deliver new capabilities to drive business and brand impact. This person has a proven ability to negotiate, influence and collaborate with other key decision makers in a complex highly cross-functional / cross product environment. He/she can will be expected to manage, evolve and grow a high-performance team and manage department budget.

Primary day-to-day responsibilities include proven experience leading a team that manages various digital marketing capabilities including, but not limited to:

  Digital Marketing

  • Creating channel roster for all content distribution opportunities – paid, owned, earned and syndication. Constantly reviewing and adding to this roster.
  • Creating formal distribution plans for all content projects including goals and KPIs. Partnering with brand leaders and other internal agency departments (e.g., communications, field & sports marketing, nutrition) to maximize content reach to the right consumer in the right place at the right time.
  • Supervising social managers, web production, influencer platforms and paid media planning.
  • Monitoring and optimization of owned digital properties and make recommendations for improvement.
  • Targeting targeted social media presence to connect with and engage consumers and customers.

  Experience in SEO / SEM

  • Understanding strategic and technical fundamentals of SEO and SEM marketing strategy and realizing the power of SEO to deliver a behavioral insights-driven content strategy

Analytics

  • Establishing standards, KPIs and benchmarks for measuring and valuing the impact to varying digital experiences across owned, earned, and paid.
  • Strong experience using analytics and consumer research to understand digital consumer behavior and identify opportunities to accelerate growth

  E-mail / CRM

  • Leading the thinking on development of the consumer lifecycle model for Mr. Cooper
  • Outlining our email marketing program including all promotional, trigger-based, targeted segment campaigns, personalized and service email
  • Developing annual email marketing KPI’s and related strategies that meet or exceed annual buyer file, traffic and demand goals and continually grow the size of the email file.

Websites

  • Part of team that manages all .com sites including (but not limited to) mrcooper.com and product specific sites
  • Creating best-in-class user/mobile-first site experiences that solve our users problems, provide useful tools, provides them with engaging and meaningful content.
  • Establishing role of site as part of the overall digital vision
  • Leading annual planning process for digital marketing projects including site builds
  • Ongoing optimization, performance improvements, and site evaluation to anticipate the evolving needs of our users
  • Creating formal distribution plans for all content projects including goals and KPIs. Partner with brand leaders and other internal agency departments (e.g., communications, field & sports marketing, nutrition) to maximize content reach to the right consumer in the right place at the right time.

Agency Partnerships

  • Working with stakeholders, market leads and agencies to produce fully integrated, regional media campaigns across traditional, digital, search and social channels
  • Oversee agency relationships. Create, evaluate and negotiate RFPs and agency contracts/SOWs.

Digital Innovation / R&D

  • Champion of future forward digital led experiences to keep our brands on the technical cutting edge utilizing technology as a competitive advantage
  • Experience in R&D; producing tangible innovative prototypes and proof of concepts
  • Long and short-term foresight to socialize and guide cross-functional marketing plans, platform adoption and programming to ensure business priorities are aligned to digital vision

  Content

  • Leading company-wide annual content strategy to ensure consistent, authentic communication about our products.  Serves on a team to manage digital content calendar, a collaborative system designed to bring our best stories forward & in the right format
  • Leading long-term vision for content strategy while continually educating and informing key stakeholders of content marketing best practices.

  Position-Specific Skills Required

  • Be a genuine ambassador, who exemplifies the Mr. Cooper culture in all candidate communications and interactions
  • Assess new digital marketing technologies, analyze business opportunities and execute against them
  • Understand best practice as it relates to all digital marketing channels and measurement
  • Influence and guide others in the development of rapidly evolving online strategies to support authentic communication and effective campaigns
  • Have a deep understanding of digital technologies and the intersection of social, mobile, tablets and commerce
  • Strong expertise in digital and social media in customer centric organization, deeply fluent in existing and emerging platforms
  • Be effective with allocation of resources (people and budget) to deliver projects in a timely manner that are integrated with important business targets and deadlines
  • Strong oral and written communication skills, with proven abilities in writing, proofreading and editing
  • Communicate and write thought leadership insights
  • Conceptual, analytical and creative thinker who can thrive in a fast-paced environment
  • Highly self-motivated and flexible with an ability to drive timelines and manage competing agendas in an environment where process isn’t always defined

Leadership Skills Required

  • Take ownership and responsibility for actions, behaviors and contributions
  • Innate leadership, influence management, negotiation and conflict resolution skills
  • Direct responsibility for engaging, inspiring and managing a team to drive toward high performance  
  • Effectively lead through influence and best practices
  • Strong team leader, mentor and collaborative partner 

    Technical Expertise Required

  • Savvy, in-the-know leader on digital trends and best practices
  • Expertise in latest and emerging platforms and technologies

Education/Training Required

  • BA/BS with an emphasis in Business or Marketing preferred; MBA a plus
  • 10+ years’ experience in digital and content marketing, delivering consumer-focused experiences online
  • Minimum of 5 years’ experience building or expanding digital platforms
  • Proven track record of deploying successful strategies that yielded significant commercial (and traffic) growth for consumer products

Travel Required

  • Less than 10% travel for agency visits, conferences, speaking opportunities and skills development


Job Requisition ID:

1975

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Originations - Dallas

Additional Posting Location(s):


Alternate Requisition:

No