Principal, Email Marketing (4265) in Dallas, TX at Mr. Cooper

Date Posted: 8/30/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Dallas, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    8/30/2018

Job Description



Ready to be a Cooper too? This might just be right up your alley!



  • Lead the strategic campaign planning, execution and forecasting process for the email channel. Partner closely with Finance, Analytics, internal and external resources to ensure accurate planning, execution, optimization and results.
  • Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, campaign performance and enhanced data quality.
  • Continuously develop strategic initiatives and implement a “test, measure and refine” approach as well as operational excellence.
  • Manage all of marketing operations for the channel including leveraging all tools available within the platform, relevant and timely targeting through segmentation and analysis, forecasting, 100% compliance adherence, lead management, campaign execution and bringing new solutions and ideas for channel enhancement.
  • Actively monitor, analyze and report on results.  Be a key contributor in deep-dive analysis and Executive presentation of channel results.
  • Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance for the channel.
  • Salesforce Marketing Cloud experience required
  • Experience leveraging Salesforce Marketing Cloud tools (Tools such as : A/B Testing Optimization and Return Path) to bring success
  • HTML coding experience preferred
  • Experience in numerous segments with unique messaging and high volume deployment


Job Requisition ID:

4265

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Originations - Dallas

Additional Posting Location(s):


Alternate Requisition:

No