Senior Marketing Analyst, Web Analytics (3006) in Coppell, TX at Mr. Cooper

Date Posted: 7/22/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Coppell, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    7/22/2018

Job Description



Ready to be a Cooper too? This might just be right up your alley!



We’re here to keep the dream of home ownership alive. Oh, and while we’re at it, we’re determined to change the lending industry itself. It’s simple, but it won’t be easy. And we’ll need a great team behind us. (That’s where you come in.) We want to show the world that transparency, candor and collaboration aren’t just good values. They’re good business. Working here isn’t for people who want to punch a clock. It’s for people who want to punch a hole in the status quo. Come join us. And make a difference instead of just a living.


We are looking for a highly motivated and experienced professional to lead our web analytics efforts. This person will be responsible for creating the web analytics strategy, building proper metrics for tracking and analysis, and utilize all facets of Google Analytics.  This role  will work with digital marketing managers and web development teams to ensure web development, tracking, data collections, and desired analytics will meet marketing and business needs.


Roles & Responsibilities:

  • Create the web analytics strategy
  • Analyze performance of the website. Partner with marketing program managers and web developers to improve website effectiveness and efficiency.
  • Operate as a subject matter expert for website and digital marketing metrics.
  • Manages daily-weekly-monthly data-driven analysis and reporting of the website and digital marketing performance, including web funnel performance, conversion metrics and segment analysis.
  • Analyze customer behavior and conversion anomalies using web analytics tools, your own analysis, and by working with key members of the marketing, product, and operations teams to identify issues or areas for improvement.
  • Develop compelling presentations for both internal and external customers
  • Maximize team performance and foster a culture of productivity, responsiveness and quality.

Core Requirements:

  • Minimum seven years professional experience
  • A deep understanding of and extensive background in web analytics and digital marketing.
  • Demonstrated top performance in prior roles, with a clear track record of success and increasing levels of responsibility.
  • Excellent written and oral communication skills, with outstanding presentation and PowerPoint skills.
  • Expertise with Google Analytics. 
  • Expertise with Google Tag manager, Tealium, Adwords, or other web analytic tools in a plus.

    Experience in consumer lending is preferred.




Job Requisition ID:

3006

Job Category:

Marketing & Communications

Primary Location City:

Dallas

Primary Location Region:

Texas

Primary Location Postal Code:

75019

Primary Location Country:

United States of America

Posting Organization:

Mr. Cooper

Line of Business:

Originations - Dallas

Additional Posting Location(s):


Alternate Requisition:

No